Cheerful Music, one of China’s most dynamic and internationally recognised record labels, is set to make its mark on the global stage with an official showcase at Amsterdam Dance Event (ADE) 2025. Taking place on Thursday, 23 October, at Escape (Royal Room) in Amsterdam, the event, titled Cheerful Music Presents: Building The Bridge, promises an electrifying fusion of Chinese and global electronic music.
The showcase is designed as a cultural and musical bridge, connecting emerging Chinese talent with global artists and industry professionals. Attendees will experience a high-energy night of EDM, dance-pop, and Mandarin-infused tracks, highlighting the next wave of electronic music innovation from China. The event aims to foster collaboration and inspire cultural exchange, reflecting Cheerful Music’s mission to bring Chinese music culture to the world stage while opening doors for international artists in China.
Building The Bridge will feature DJ sets and live performances from cross-border collaborations, along with a unique Live Song Plug segment where topliners present new material to both global and Chinese artists. A cultural exchange segment will offer insights into the development of music across markets, giving industry insiders a rare look behind the scenes.
Cheerful Music has cultivated a reputation for blending Eastern and Western influences, releasing viral hits such as YI XIAO JIANG HU (Subject Three), XIAO CHENG XIA TIAN, and TA SHAN HE. The showcase is a continuation of this mission, providing an interactive platform for networking, live pitching, and cultural immersion. Attendees will include publishers, A&R representatives, DJs, and editorial teams from Spotify, QQ Music, and Bilibili, creating a truly international gathering of music professionals.
Tickets for the event start at €15, with a limited number of complimentary passes available through Cheerful Music’s networking drinks. The showcase promises an immersive experience, merging bold Chinese aesthetics with the global electronic music scene, and offering a glimpse of the future of cross-cultural music innovation.
For ticketing and more information, visit Enterticket
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