Iconic label Stiff Records, home to the likes of Elvis Costello, Ian Dury, Wreckless Eric, The Adverts, Motörhead and others since their inception in 1976, have announced a brand new range of official merchandise featuring their infamous slogans alongside their instantly recognisable logo.
Emerging onto the UK music scene, the label was driven by an innate pop sensibility and an ability to spot commercial potential right from the off – the labels first release was Nick Lowe’s So it Goes, closely followed by the UK’s first punk singles – The Damned’s New Rose, and they went on to have big chart success with the likes of Tracey Ullman, Lene Lovich, Rachel Sweet, Kirsty MacColl, Madness, The Pogues, Ten Pole Tudor, The Belle Stars, Dave Stewart with Barbara Gaskin, and Jona Lewie.
Billing itself as “The World’s Most Flexible Record Label”, Stiff had a reputation for provocative and witty marketing, with an appeal that extended beyond fans of the music. Other slogans included the now (in)famous “If It Ain’t Stiff, It Ain’t Worth a F*ck”, along with the vinyl referencing, “In ’78 everyone born in ’45 will be 33-1/3”, the self-mocking, “If they’re dead, we’ll sign them” and “When You Kill Time, You Murder Success”.
They’ve taken these slogans and put them on t-shirts, mugs, badges and more, all available from November 19th – here http://www.ifitaintstiff.com/
