News: Stiff Records reveals new range of Merchandise, on sale from Friday.

Iconic label Stiff Records, home to the likes of Elvis Costello, Ian Dury, Wreckless Eric, The Adverts, Motörhead and others since their inception in 1976, have announced a brand new range of official merchandise featuring their infamous slogans alongside their instantly recognisable logo.

Emerging onto the UK music scene, the label was driven by an innate pop sensibility and an ability to spot commercial potential right from the off – the labels first release was Nick Lowe’s So it Goes, closely followed by the UK’s first punk singles – The Damned’s New Rose, and they went on to have big chart success with the likes of Tracey Ullman, Lene Lovich, Rachel Sweet, Kirsty MacColl, Madness, The Pogues, Ten Pole Tudor, The Belle Stars, Dave Stewart with Barbara Gaskin, and Jona Lewie.

Billing itself as “The World’s Most Flexible Record Label”, Stiff had a reputation for provocative and witty marketing, with an appeal that extended beyond fans of the music. Other slogans included the now (in)famous “If It Ain’t Stiff, It Ain’t Worth a F*ck”, along with the vinyl referencing, “In ’78 everyone born in ’45 will be 33-1/3”, the self-mocking, “If they’re dead, we’ll sign them” and “When You Kill Time, You Murder Success”. 

They’ve taken these slogans and put them on t-shirts, mugs, badges and more, all available from November 19th – here

Stiff Logo Grey Marl Distress T-Shirt – A design classic, with the original Stiff Records logo on a melange grey t-shirt, made from 100% Organic Fairtrade Cotton
Stiff ‘Real Magic’ Black & White Ringer T-Shirt (availability TBC) – From the people who bought you ‘If It Means Everything To Everyone, It Must Be A Stiff’ comes another slogan that other labels can only dream of, printed on 100% Organic Combed Cotton.
Stiff Records Logo Tote Bag – Stand out from the crowd with this Stiff Records Logo Tote Bag, made from 100% Organic Combed Cotton. As we never get tired of saying, “Stiff Records: Bags of Style Since 1976.”

‘If It Ain’t Stiff…’ Black & White Raglan T-Shirt –The classic Stiff slogan from The World’s Most Flexible Record Label, printed on a white t-shirt with black contrast raglan sleeves, made from 100% ringspun combed cotton. 
‘If It Ain’t Stiff…’ Tie Dye T-Shirt – Bring out your inner hippie and / or raver with the classic Stiff Records slogan on a bespoke tie dye t-shirt, made from 100% Organic Combed Cotton.
‘If It Ain’t Stiff…’ Black Mug (available late November) – The classic Stiff slogan from The World’s Most Flexible Record Label, printed on a black mug
Stiff Logo Pin Badge (available late November) – Be the envy of your friends with this 25mm Stiff Logo Pin Badge, hand crafted by machines and made from the finest enamel.

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