LA-based singer, songwriter and producer Ally Bakst has unveiled the official music video for ‘Pretty Little Ghost’,
Transforming her dark, atmospheric alt-pop single into a surreal psychological thriller exploring fractured identity, distorted memories and the unsettling space between dreams and nightmares, the video gives an added depth on a visual which brings scale and high budget impact.
Having surpassed one million streams, the track receives a striking visual companion that reflects Bakst’s uncompromising creative vision. Released independently through her own Bakst Records, the ambitious production was created with a small team of creative collaborators, without major-label backing or AI-generated visuals.
At the heart of the video is a dollhouse built entirely by Bakst herself, representing her subconscious as memories, fantasies and nightmares collide. Drawing inspiration from 2010s Tumblr aesthetics, the visual blends childhood nostalgia with disturbing imagery, following Bakst as she awakens inside the house and encounters a series of eccentric characters and increasingly surreal situations.
As familiar rooms take on darker meanings, the narrative builds towards a chaotic house party before a final twist throws everything into question. Working alongside director and co-creative director EVERS, Bakst developed the treatment from scratch, mapping out every character, camera movement, look and symbolic detail. Executive producer Carlos Ramirez also helped bring the elaborate concept to life.
The visual expands on the psychological themes of ‘Pretty Little Ghost’, which combines dark alternative pop and electronic production with an exploration of dissociation, fractured identity and the tension between control and surrender.
Reflecting on the inspiration behind the track, Bakst previously explained: “I often feel like I’m watching myself live rather than fully living, constantly caught between craving control and the freedom that comes with letting go completely. ‘Pretty Little Ghost’ explores that sense of identity blur, it’s unclear if I’m the one haunting or being haunted, if I’m the dream or the nightmare.”
Watch below:
