Eora/Sydney’s Oxford Art Factory is set to come alive with the sounds of Australia’s emerging artists as Live Nation’s Ones To Watch program kicks off its first lineup of the year tomorrow, March 6th. The program, curated by global entertainment giant Live Nation and backed by Vodafone, is a commitment to nurturing and promoting rising stars in the music industry.
The Ones To Watch initiative serves as a platform for identifying and supporting promising artists and bands. Live Nation collaborates with various partners and sponsors to select a group of musicians deemed “ones to watch” based on their musical talent, growth potential, and other relevant factors. These selected artists then receive opportunities such as coveted performance slots at Live Nation events, promotional exposure, and other forms of support to propel their careers forward.
Tomorrow’s lineup at Oxford Art Factory promises a diverse and exciting array of talent, featuring up-and-coming artists Phebe Starr, Adrian Dzvuke, and Chanel Loren. Tait McGregor, known as Gen Z’s voice of Australian music media, will return to host the event, adding an extra layer of excitement to the showcase.
Known for her compelling presence in the world of indie-pop music, Phebe Starr has garnered a robust reputation, particularly within the Australian music scene. Renowned as a radiant source of fresh inspiration, she has cultivated a devoted following drawn to her natural songwriting talent. Phebe has skillfully crafted a discography that reflects her musical prowess, with a sound that captivates listeners in a manner reminiscent of acclaimed artists like Lykke Li and Zara Larsson.
Emerging from the West Coast, Adrian Dzvuke has earned the esteemed title of the “Afrobeat King of Australia” and has effectively seized the attention of a nationwide audience. His music seamlessly blends pure musicality and adept songwriting with an innate charisma, solidifying Dzvuke as one of the most captivating new figures on Australia’s musical landscape. Having graced the stage alongside notable acts like Omah Lay, POND, Spacey Jane, and others, Dzvuke has showcased his talents at prominent events, including Splendour in the Grass and BIGSOUND.
Chanel Loren, an R&B artist from Eora/Sydney, brings a fresh and lively vibe to Australia’s R&B scene. Her music is all about strength, unique storytelling, and a confident style. In recent years, Loren’s popularity has grown tenfold as she explores different sounds and textures in her music. If you listen closely, you’ll catch vibes similar to Jorja Smith and SZA.
The Ones To Watch series has a proven track record of catapulting artists to success, as demonstrated by its early support of global sensations like Dua Lipa, Olivia Rodrigo, and Halsey. In Australia, the program has already showcased a huge range of local talent, including Blake Rose, Sophisticated Dingo, STUMPS, Forest Claudette, Teenage Joans, Carla Wehbe, ZPLUTO, WIIGZ, Hoodzy, East AV3, Colourblind, and Saint Lane at events across the country.
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