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Cheerful Music

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Cheerful Music is emerging as one of the most intriguing forces redefining global pop. Founded in Shenzhen in 2019, the young label has quickly grown into one of China’s most influential independent music companies, driven by a distinctly international vision. Its 2023 expansion into London signalled more than a new office — it marked a …

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Cheerful Music, one of China’s most dynamic and internationally recognised record labels, is set to make its mark on the global stage with an official showcase at Amsterdam Dance Event (ADE) 2025. Taking place on Thursday, 23 October, at Escape (Royal Room) in Amsterdam, the event, titled Cheerful Music Presents: Building The Bridge, promises an electrifying …

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