Bully will release their new album SUGAREGG worldwide on August 21st through Sub Pop. In celebration, Bully’s Alicia Bognanno has shared a new video for the single “Every Tradition”, which she co-directed remotely with Alan Del Rio Ortiz.

Pivoting traditional video making techniques due to the pandemic, Del Rio Ortiz and Bognanno aimed to make something simple yet interesting with the budget and time they had. Del Rio Ortiz walking Bognanno through the gear via facetime and Bognanno sending over shots as she filmed to make sure they were on track.

“After we tested out this method (me shooting alone at my house and sending the footage to Alan to edit and put everything together) with Where to Start I liked it so much I wanted to do it again and trusted Alan to turn my mess into a well put together music video. Surprisingly I was a lot more comfortable on my own as opposed to having a crew of people there like there has been for past music videos. I also have a newfound appreciation for any cinematographer because god damn it’s a lot of work.”

Messy cool sounding guitars and cymbal heavy drumming contrast with Bognanno’s sweet vocals. You can hear the joy these guys must have had recording the track. A picked melodic theme played on a guitar separates the verses and choruses where the charm of the song really shines.

Check it out, here

Find out more about Bully via their Facebook

Preorders of SUGAREGG are now available from Sub Pop. LP preorders through megamart.subpop.com

Album Tracklisting:

1. Add It On

2. Every Tradition

3. Where to Start

4. Prism

5. You

6. Let You

7. Like Fire

8. Stuck in Your Head

9. Come Down

10. Not Ashamed

11. Hours and Hours

12. What I Wanted