ALEX JAYNE, the London songwriter who we last heard of coolly observing the world from a late-night taxi on “Backseat”, has returned with a new single, the intelligent pure pop of “Clouds”.
She’s got such an adept eye for seeing how life is; her new single spots the clouds in the sky which, like a ticking clock, you can’t notice once you’ve become aware.
She says: ““It’s that endless sense of summer where you’re so wrapped up in your world, you don’t notice the clouds above.
“Sometimes we question things that take life in a different direction, but in time you might see them in a new light.”
The song diarises a revelation hitting home after weeks spent soul searching; the realisation that the cracks you’ve just noticed have been there all along.
Alex takes centre stage in the video – we’ve embedded it for you, below – which was directed by Laurie Barraclough. It finds her poolside, but something’s not quite right: “We wanted to create a seemingly idyllic scenario, but at the centre is a girl who feels disconnected; she’s on the outside looking in. There’s an ominous feeling to it, the sense of things not being quite what they seem”.
The song builds and builds over a simple but lovely acoustic guitar motif, towards the climax of which Alex exhorts a simple plea that might reveal a really unexpected and complex answer: “Look around”.
Of her songwriting style, she says: “My songs come from an intensely real place. There are many colours and senses that flow through the music. The truth, though, is for someone else to feel”.