Track: frtyfve Records Signing bby ivy Shares Addictive New Single ‘Losing Sleep’

Norwegian alt-pop singer-songwriter bby ivy shares her new single ‘Losing Sleep’, released via frtyfve records.

An effortlessly impactful electronic-pop track which showcases exactly why she’s gained hundreds of thousands of followers as well as a new recording contract, ‘Losing Sleep’ is packed with not only bags of commercial appeal but also a warming sense of emotional depth and melancholy which pulls the track beyond being just any pop tune. Blending soft layers of synths, delicate piano chords and ivy’s silky, reverb drenched vocals, the track possesses a crystalline quality – an effortlessly clean cut feel emphasised by the tracks tight, sparkling production.

Made all the more accessible and emotive by the tracks ultra relatable lyricism ‘Losing Sleep’ is a fine example of how to perfectly execute a catchy pop track with depth in musical beauty.

Speaking about the meaning behind the lyrics, bby ivy adds: “I was going through a very difficult time of really missing someone who I had broken up with. When the time came and I wanted them back they had already moved on. I couldn’t sleep or even go on with my day without thinking about them. I guess in some ways I got what I deserved for letting them go, but I’ll never forget those restless nights. ‘Losing Sleep’ is the perfect depiction of that.”

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