Track: Playlunch channel NSYNC and suburban Australia on new track ‘3310’

Melbourne’s Playlunch have swapped their bogan-funk swagger for boy-band moves on ‘3310′, their first new single of 2026. And yes, they’ve gone full early-2000s R&B, complete with syrupy harmonies, questionable pickup lines and synchronised dancing.

Named after the Nokia 3310, the mobile phone that dominated teenage pockets at the turn of the millennium, the track sees the seven-piece embrace what they’re calling their boyfunk era. Think NSYNC and Backstreet Boys filtered through Australian suburban culture, with a healthy dose of self-deprecation.

Produced by frontman Liam Bell and Sean Kenihan, ‘3310’ combines smooth R&B grooves, brass, woodwind and four-part harmonies. Recorded in the band’s sharehouse garage, it’s deliberately ridiculous, but the musicianship is anything but. Beneath the comedy sits a pointed take on modern masculinity, challenging the insecurity and toxic attitudes promoted by online male influencers.

The accompanying video, directed by Riley Nimbs and featuring actor and influencer Xanthe Blaise, takes the joke even further. Filmed at Melbourne shopping centres Endeavour Hills and Stud Park, it sees the band attempting slick boy-band choreography while poking fun at the tired music video tradition of men pursuing an unimpressed woman.

It’s another sharp turn for a band that has made a career out of sending up Australian stereotypes. Their 2025 album Sex Ed debuted at No. 7 on the ARIA Australian Albums Chart, while breakout single ‘Keith’ landed at No. 4 in triple j’s Hottest 100. Their cover of ‘It’s Raining Men’ also cracked the countdown, reaching No. 73.

Having just completed a 36-date international tour across North America, the UK and Europe, Playlunch are showing no signs of slowing down. Upcoming appearances include Castaway, Woodford Folk Festival, Summernats and Party in the Paddock, alongside a high school tour with Teen Jesus and the Jean Teasers.

With a third album expected in 2027, ‘3310’ suggests Playlunch have plenty more characters to unleash. The jokes might be getting bigger, but so is the band’s ambition.