NEWS: vinyl for Chemical Brothers’ ‘Got To Keep On’; museum exhibition

ATTENTION wax heads: in conjunction with The Design Museum in London, The Chemical Brothers have announced a limited edition pink vinyl 12” of the award-winning single “Got To Keep On”, the mesmerising video to which you can watch below.

The museum, in Kensington, is reopening with the lead exhibition Electronic: From Kraftwerk To The Chemical Brothers. And “Got To Keep On” will soundtrack the immersive Chemical Brothers area, with that striking, melding dancer imagery courtesy collaborators Smith & Lyall.

Apart from the titular two, the museum will also be looking at electronic artists as diverse as Jeff Mills, Daphne Oram, Jean-Michel Jarre, Kevin Saunderson, Juan Atkins, Frankie Knuckles, Suzanne Ciani, Bjork and Aphex Twin, and aims to highlight the joy and creativity of a culture under threat during our current privations; the exhibition to open on July 31st.

Museum director Tim Marlow said: “There couldn’t be a better exhibition to reopen with than Electronic: From Kraftwerk to The Chemical Brothers. A powerful statement about creative freedom across music, art, technology and design, which will be celebrating what many of us have missed the most during the lockdown; and a reminder that a lot of work is still needed to get vast areas of the cultural sector to open again.”

The limited pink vinyl will feature the original and the Midland mixes of “Got To Keep On” – the first time either has been out on wax. It’s available from the Chemical Brothers’ own online retail arm and at The Design Museum shop here. Go get.

Smith & Lyall said of their involvement with the museum: “We are thrilled that Electronic at the Design Museum will be opening soon. It feels especially important in these times to celebrate the transformative power of music, art and design. Sharing this experience (safely) will, we hope, bring some welcome joy to anyone who visits.”

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