Hot of the heels of previous singles Blow Strong and Couldn’t feel better, Atlanta rapper Skinny-C has revealed the video for his new track ‘MC’. Its taken from Never Hungry Always Thirsty Vol. 2: Back For Seconds, his new album featuring Monsta Luther King, Loc Barz, F1Phat, Skolar B, Shod Cooley, and Holly Crew as well as production from Nobody Famous, SMKA, and On A Heist.

Although it’s not a completely new trick, check out Ian Browns F.E.A.R., Skinny-C raps only using words that begin with the letters M and C sequentially. More than that though, it never sounds forced. On top of that there’s a laid back soulfulness about the track, 80s funk/pop mixing with this heavy bass feel, and splashes of percussion dripped over the top.

Check out the video, shot in front Martin and Coretta King’s gravesite in Skinny’s hometown of Atlanta, here