We’re serial supporters of Nottingham duo Sleaford Mods here on Backseat Mafia, so its with some excitement that the band have released details of their third ‘proper’ album, Key Markets, out on July 10th via Harbinger Sound. As with the bands DIY aesthetic, they’ve involved themselves in everything, with the exception of the Steve Lippert designed sleeve and the mastering, done by Matt Colton at Alchemy.

As usual, the band a forthcoming in describing the work, with Jason Williamson saying “Key Markets was a large supermarket bang in the centre of Grantham from the early 1970’s up until around 1980,” explains Jason Williamson. “My mum would take me there and I’d always have a large coke in a plastic orange cup surrounded by varnished wood trimmings and big lamp shades with flowers on them. Beige bricks with bright yellow points of sale and large black foam letters surrounded you and this is why we called the album ‘Key Markets’. It’s the continuation of the day to day and how we see it, the un-incredible landscape.”

“The album was recorded in various periods between summer 2014 through to October of that year. We worked fast as we normally do, the method was the same as the other albums and like the other two, the sound has naturally moved itself along. ‘Key Markets’ is in places quite abstract but it still deals heavily with the disorientation of modern existence. It still touches on character assassination, the delusion of grandeur and the pointlessness of government politics. It’s a classic. Fuck em.”

Ahead of its release, the duo have released the stream of a new ack, ‘No One’s Bothered’. Right at the off its driven on by this pulsating bassline and accompanying drum figure. Its the words though that come to the forefront, with the boys delivering the usual attack on the consciousness and thought processes of the listener, while making it surprisingly accessible. Or, according to Williamson himself its ‘partly a comment on the ongoing car crash that is human behaviour under Capitalism, a fading sense of any connection or unified relationship with each other. Alienation is almost accepted. Musically it reminds me of those early Meteors records, the more stripped version of Psychobilly that was happening around 81/82.’

Either way, we’re excited. Pre-order ‘Key Markets’ from http://cargorecordsdirect.co.uk/products/sleaford-mods-key-markets

Catch Sleaford Mods live at the following dates:

MAY
14 Waterfront Studio Norwich
15 Academy 2 Manchester
16 Brudenell Social Club Leeds
21 Exchange Bristol
22 Exchange Bristol
23 Concorde 2 Brighton

JUNE
4 The Leadmill Sheffield
5 KOKO London
24 – 28 Glastonbury Pilton

SEPTEMBER
4 – 6 End Of The Road Festival Salisbury
10 – 13 Bestival Isle Of Wight

www.sleafordmods.com
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www.twitter.com/sleafordmods
www.harbingersound.com