South African/Australian indie pop artist Guard shares the dark, broody and effortlessly infectious new single, ‘luvbomb,’ taken from the upcoming album ‘it was all a meme…‘.
Exploring the psychology behind relationship toxicity, the track delves into the concept of love bombing, a manipulative tactic often associated with narcissism. Sonically, the track treads through pop tendencies with an air of experimentation with subtle, psychedelic guitar lines and layers of electronics under the whispery, silky, haunting lead vocals.
Speaking about the single Guard explains: “With this project I decided to go with my first instinct on every song. Every song was made in one go – no re writing, this is what I made in these circumstances & I am choosing to go with it despite the imposter syndrome that comes with being an artist.
Luvbomb is like my James Bond song – if I was to make one, this is what it would sound like”
The forthcoming album, “it was all a meme…”, is described as a love letter to his meme fans. As a well-known meme lord, with over 900,000 meme lovers following his Instagram pages, Guard has used his visibility to raise awareness around mental health, which he consistently does through his introspective music.
With his first instinct on every song, without any rewrites, Guard has chosen to go with his initial musical and lyrical ideas throughout the album, despite the imposter syndrome that comes with being an artist. He continues to create conceptual, unexpected pop music that draws from personal experience, aiming to blur the lines between technology and humanity so that listeners are forced to remain aware of – and continue to question – society around them.
Listen to the new single ‘luvbomb’ below: