With a repeated line we’re all going to die but maybe that’s fine, Naarm/Melbourne-based trio Loose Content sets the world on fire with their new single ‘Pet Alsatian’: a dynamic excoriating and über cool release ahead of their debut EP ‘Costumes’.
Stunningly assured and filled with a delicious sneery attitude, this is a magnificent single, strutting across the Antipodean landscape with crunchy guitars and anthemic melodies replete with an important message delivered with a cathartic passion. The lyrics are beautifully expressed incandescent rage:
There’s a boy up in space looking down on the earth and he says, ‘Oh God, they’re lost.’
A woman and her pet Alsatian looking for an explanation. She’s not the only one.
Confusion is a blinding trend. We’ve all been fooled quickly by this look.
Bury me in litter and feed me to your pets,
neglected in a cage.
Singer/bass player MiLLa says:
‘Pet Alsatian’ is a satirical exploration of our ever-worsening climate crisis. The juxtaposing sentiment of the verse/chorus attempts to provide the listener with a greater insight into today’s young people’s co-existing experience of climate anxiety and their (our) “fuck you” attitude as a result of our impending mass suicide. ‘Pet Alsatian’ is the dichotomy between feeling that your actions have an impact and knowing that no matter what you do, ultimately, it won’t change a thing. But it’s also just a good stress reliever to scream at the top of your lungs with the people you love.
The accompanying video perfectly illustrates the suave, louche nature of the band in performance: a perfect expression of studied insouciance in monochrome:
‘Pet Alsation’ is out today and can be downloaded and streamed here. It’s a prodigious release from a rising band that is very exciting indeed.
It comes off their debut EP ‘Costumes’, due out 28 March through the esteemed Impressed Recordings. You can pre-order the EP here. I can’t wait.
Loose Content have also been signed to Impressed Music Management as a sign of their ascendancy. Impressed Recordings is home to Jet, The Ferguson Rogers Process (Tim Rogers & Lance Ferguson of The Bamboos), and many others. It also presses on vinyl exclusive releases from Royel Otis, Briggs, Ziggy Ramo, Surf Trash, Polish Club, UB40, The Wiggles, Chet Faker, Dice, and Sophie.
Loose Content is a three-piece indie/alt-rock band hailing from the hinterland of Byron Bay. Formed during high school by close friends MiLLa (bass and vocals), Sam Sanders (guitars) and Aquila Porter (drums & BV’s).
By the time they were 18 years old, Loose Content had impressed on the stages of esteemed Aussie festivals such as Byron Bay Bluesfest & Woodford Folk Festival and, more recently, have been invited on the road to support respected national acts such as Magic Dirt, The Cruel Sea, The Vanns, Rum Jungle and many others.
