Premiere: Jordan Paul releases new video for the charming and melancholy ‘Archetype X’



If you fell for Canadian singer-songwriters ‘Strange’, which turned into something of a lockdown anthem, we’ve got good news for you. We’re premiering new visuals for his latest single, ‘Archetype X’, right here on Backseat Mafia today.

Of the single, Jordan told us exclusively “Music is an everlong means of survival; something I feel I have to engage in everyday to keep on ticking.  I’m quite introverted and songwriting grew to be my primary means of expression and communication from childhood on.  ‘Archetype X’ is the epitome of this.  I was living in shambles off of St. Clair Ave in Toronto, in a room just about big enough for my guitar and I when I wrote ‘Archetype X’ as a means of self-therapy.  It was one of the darkest and most tumultuous times of my life in many ways, and ‘Archetype X’ became the mantra that pulled me out of it.”

 Written as an act of therapy, Archetype X is this calming slice of alt-folk, with faint wisps of electric guitar decorating the picked acoustic lines as Paul’s vocal soars and quivers over the top, pulling all the emotion he can in the song, akin to Jeff Buckley in some ways. Smothered with vocal harmonies and intertwining lines as it flowers, its the sort of thing that pulls at your heartstrings with its rather lovely melodies and a sense of melancholy that purveys the whole thing,

Check it out, here Along with the he visuals that see This charming clay modelling and animation that flits in and out and seems to fit the music perfectly.

“Archetype X” is the third release of 2020 from Jordan Paul, recorded at Jonathan Anderson’s (Andy Shauf, Aidan Knight, Said the Whale) Protection Island Studios in Maple Ridge, BC, and mastered by Noah Mintz (Marcy Playground, Broken Social Scene, Matt Mays). It’s out now.

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