Neutrals release new video for ‘Personal Computing’

photo credit: Jason Hendardy

Out right now is the new single from Bay Area indie pop / post-punk group Neutrals. Out on legendary Slumberland Record, it marks the end of the SLR30 series; sign up for the SLR30 Subscription Series here.

Allan from the band says of the track “It may come as a surprise, but I was a nerdy kid. In the early 80s the personal computing boom was in full swing. I skipped Atari went straight from Pong to a Sinclair ZX81 with a 16K Ram Pack and I joined the school computer club. It wasn’t long before I was bored with the intricacies of programming but the futuristic aesthetic of computer magazines still grabbed my attention. War Games, Crush Smash, BBC Micro, Apple IIe, Pet Shop Boys on Top Of The Pops… I’m not sure where the sexual fetish angle of the song comes in, maybe something for my shrink to unpack. For the video, We finally got to work with our old friend Jenn Dorn Heard (Sea Blite, Younger Lovers), with the only challenge that it had to be done during lockdown…”

It’s messy and catchy and glorious with these splashes of echoey guitars and wiry solos alongside driving drums and melodic basslines, with singalong chorus’s and backing vocals. Clocking in at just over 2 minutes, it’s in your face and then into your heart.

Check it out, here

Today Neutrals are premiering their “Personal Computing” video and Week in Pop has the premiere. The 7″ single of the same name is due out this Friday, 12/4 &

Allan from the band and director Jenn Dorn Heard shared their thoughts on the sounds and visions of “Personal Computing”:

Neutrals are a punk band from the San Francisco Bay Area, c

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