Ahead of her first EU/UK shows next week, Common Holly, aka NYC-born, Montreal-raised Brigitte Naggar has released a new video for the track ‘If After All’, taken from her recent debut album Playing House, out now on Solitaire Recordings. It’s a rather lovely slice of alt-folk, wrapped up in this musically textured affair, with the electro-acoustic production fighting for attention along with this slashy guitar solo, and the sound of running water. It’s decorated over the top with Naggers beautiful vocal clarity.
The video was directed by Aaliyeh Afshar and Max T, who say of it “we were inspired to use water and artificial flowers to strike a balance between serene and chaotic. When coming up with the concept, we wanted to explore age and attachment, so we were really excited when Helaine (Brigitte’s mom) agreed to be in the video. It was especially sweet to see Brigitte singing the song to her on set, helping to get the timing right.”
Naggar adds: “I asked Max and Aaliyeh to make this video because I felt they could create a unique visual world for my music. I’ve never seen such precision on a film set before – positioning the flowers exactly right, making sure the droplets are perfectly catching the light, finding exact aesthetic consistency throughout… but overall, I think the thing they captured best was something that I hold to as a sort of Common Holly manifesto; presenting moments which are at once appealing and pretty, but also kind of unsettling, never quite landing in the way that you expect them to.”
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