IT’S a lovely little thing, the world of West Wales’ El Goodo. Things might well be a bit pants, they really might, but they have the tools to fashion the fag end of being into a little slice of Alex Chiltonesque, piano-led, post-psych brilliance.

The lyrics are downcast and bleak, but that melody and boy, those harmonies. It’s just classically pretty. They might be regretting getting out of bed – one of those days – but you’ll be sure glad they made the effort.

The video, which you can take a butcher’s at the bottom of the words herein, uses never-seen-before home video tour footage of El Goodo on the road with Super Furry Animals, whom they supported on their 2006 tour in support of Love Kraft.

The whole makes the song a bittersweet reminiscence: the song’s downcast lyrics, upbeat beauty and a visual reminiscence of “a time of youthful hope and … squandered opportunity.”

Singer Pixy Jones said: “Lyrically, it’s a bit of a joke: me finding as many different ways as I can to say that everything’s going to turn to shit.

“The video footage seemed to suit the song in that they were great times, but that was the peak from which we started our journey into obscurity.”

Awww, c’mon bach, fancy a pint?

Actually, an ever better thing you can do to put a smile on their physiognomies is to make a beeline for Strangetown Records, the label run by Super Furries’ Cian Ciarán and Dafydd Ieuan; for tis they who are issuing El Goodo’s rather excellent psych-surf-garage fourth album, Zombie, on Friday week, August 7th.

Backseat Mafia will be publishing our review of it this coming Sunday morning; yr humble correspondent said, among many other things, of course: “Long may they reign, drinking from that time-slipped spring and bringing forth beautifully fashioned psych from that Welsh village hall. Let’s now raise a chipped mug and drink deep ourselves.”

Zombie is available to pre-order now on CD and LP from an array of excellent emporia: for the sake of brevity, here’s links to Piccadilly and Norman Records.