ATLANTA noiseniks ’68 have a much-anticipated new album, Give One Take One, out on Cooking Vinyl at the end of next month; in advance of which they’ve unveiled a frankly excellent hand-drawn video for lead single “Bad Bite”, which you can watch below.
It showcases how much cathartic noise you can make with just two – sleazy, dirty, proper riffing righteousness. That’s exactly 50% less members than the Jon Spencer Blues Explosion.
That video? It painstakingly hand drawn and animated entirely by vocalist and guitarist Josh Scogin, subliminally drawing on the hellish weird that was 2020; an excellent soundtrack to raw distorted and ragged-ass blues.
Josh says: “The ‘subliminal’ messages are actually what became kind of like a journal for me. A bit of a ‘dear diary’ during the 2020 year of lemons.
“My computer is old and slow so I had to work on this video in little three-second chunks; there was one moment that I assumed it would never actually be released to the public, but I had to finish it because I made a promise to myself a few years back that if I start something, I have to finish it.
“Once I was basically done with the animation, I put it all together for the first time and bounced it down (it took an entire 24 hours to render it down) and I was so stoked.
“I knew I wanted it raw, and I wanted my “mistakes” to shine through – to rebuttal how perfect, pristine, and fake everything seems to be these days. I wanted it to be human, but before I actually placed it all together, I just thought it wasn’t going to actually work. Once I was able to see it all it blew me away. I love it.”
Josh kickstarted the ragin’ duo in 2013, summing them up as “a little rock, a little blues, a little hardcore”; they’re named after the particular model of his father’s Chevrolet Camaro.
Give One Take One was put together in Nashville with the same filthy bombast all present and correct as was seen on 2014’s Humor And Sadness and 2017’s Two Parts Viper. Less is so much more.
’68’s Give One Take One will be released by Cooking Vinyl on March 26th digitally, on CD, limited edition cassette and red vinyl; pre-order your copy here.