JULY 10th will finally see Margo Price’s hotly anticipated third studio album, That’s How Rumors Get Started, hit the shelves.

With its original release date of May 8th trashed by the escalating disease crisis – and indeed, the album is still showing with that release date at some places online – the 27-year-old Illinoisan admits she wishes someone could: “ … take me back to the day I started trying to paint my masterpiece so I could warn myself of what was ahead. Time has rearranged, it has slowed down … 

“The words to some of these songs have changed meaning; they now carry heavier weight. I’ve seen the streets set ablaze, the sky set on fire. I’ve been manic, heartbroken for the world, heartbroken for the country, heartbroken from being heartbroken again and again. 

“This album is a postcard of a landscape of a moment in time. It’s not political, but maybe it will provide an escape or relief to someone who needs it. Sending love to everyone out there and hope I see you down the highway.”

And Margo has released a video for the undoubted soon-to-be country rock classic “Letting Me Down” in advance of July. The song is about two teenage runaways trying to escape a workaday life. 

The video was directed by Kimberly Stuckwisch, who drove the 2,000 miles from LA to Nashville to film in Margo’s home and an abandoned hospital. 

Despite the schedule chaos brought about by lockdown, Margot has filmed at-home shows for, among others, Pitchfork and Rolling Stone; and filled the hole in her discography with a live set, Perfectly Imperfect At the Ryman, in aid of a fund established specifically for those in the music industry made redundant by the Covid=19 crisis.

The album features a gilt-edged supporting cast of musicians, including Sturgill Simpson; Matt Sweeney (Bonnie ‘Prince’ Billy, Cat Power, Johnny Cash) and Benmont Tench (Stevie Nicks, Tom Petty).

You can pre-order That’s How Rumors Get Started at https://uklomavistarecordings.ochre.store/ and watch the video for “Letting Me Down” below.