Internationally in-demand British band New Hope Club have released their new single ‘Just Don’t Know It Yet’ today via Island Records UK. Poised to become a modern classic love song; the stripped-back ballad highlights Blake, George and Reece at their finest, delivering heartfelt lyrics and effortlessly clean vocal harmonies. Listen here and watch the music video below:
‘Just Don’t Know It Yet’ is written by New Hope Club with Toby Gad and Fraser Churchill. GRAMMY Award-winning songwriter and producer Gad has co-written some of the world’s most recognisable ballads including John Legend’s ‘All of Me’, Beyoncé’s ‘If I Were A Boy’ and Fergie’s ‘Big Girls Don’t Cry’.
New Hope Club said: “This song explores the thoughts that run through your mind the moment that you fall in love at first sight. It’s that feeling that you can see your whole life together, yet you are still complete strangers. It’s stripped back and acoustic because we wanted the song to feel like we are serenading the one we love. The strings, recorded in Nashville, build throughout the song which provides a beautiful moment at the end, to pause and think over the lyrics.”
‘Just Don’t Know It Yet’ is the latest in a string of top-tier pop tunes the band have released since returning with new music last May – all of which have amounted to almost 7 million combined Spotify streams so far. New Hope Club kicked off the year with the introspective ‘Don’t Go Wasting Time’, which earned BBC Radio 1 Future Pop. Following the release of their UK Top 5 charting debut album in 2020, New Hope Club kick started their new era with the breezy, acoustic ‘Girl Who Does Both’ and disco-tinged ‘Getting Better’ (BBC Radio 1 Best New Pop) in May.
Sonically inspired by great bands they grew up listening to like The Beatles, The Strokes and Vampire Weekend; the latest music by New Hope Club is their most direct artistic expression to date. The summery 60s rock-inspired ‘Call Me A Quitter’ and ‘Whatever’ followed in August, delivering the band’s most searing, honest lyrics about relationships to date. The band continued to showcase their sonic evolution with the invigorating guitar-pop anthem ‘L.U.S.H.’ and rock, hype song ‘Walk It Out’ in November.
Having written and performed together since their teens; Blake, George and Reece have gone from playing local pub gigs in Manchester to growing a devoted global fanbase, selling out headline shows everywhere from Los Angeles to New York, London to Seoul and Tokyo. They have amassed over 2.5 billion global streamsand over 260 million YouTube views. New Hope Club’s global following is especially strong in Asia. In South Korea, their debut album has been certified 6 x Platinum and they regularly catch the attention of the planet’s biggest K-pop stars including V of BTS, Seventeen and The Stray Kids.
Following a summer of sold-out shows across Asia and the United States, New Hope Club will return to perform their headline shows in Tokyo and Seoul this month. The band will be opening for Busted at their London O2 Arena shows in September. For all New Hope Club dates visit their website.
Blake will also be making his acting debut, playing Sir Paul McCartney in the eagerly anticipated Brian Epstein Beatles biopic. With plenty of new music and shows on the horizon for New Hope Club; 2023 is only getting better and better.