Alt-pop singer Colin Dieden, aka Little Hurt, has released a new video for his debut solo single ‘Better Drugs’, out now via Another Century on all digital streaming platforms.
Of the single Little Hurt shares, “‘Better Drugs’ is really the song that made me realize it was time for me to move on from The Mowgli’s and really tell my own story. I hadn’t even been thinking of starting a solo project but after writing this song everyone around me was like ‘okay this is special, this is different, this is new… you’re on to something here.’ It was at that point it became clear that I had to jump off the cliff, no matter how scary it was, to pursue what was out there for me behind the door I hadn’t yet opened.”
It’s a bubbling uplifting slice of perfect pop music, all soaring chorus’s and sprawling synths draped underneath, as Little Hurt hits a home run on the melodies. The video is something else as well. A cinematic visual directed by Kyle Vorbach (The Jonas Brothers, Logic, DNCE), which depicts two lovers who have yet to share their true feelings for one another. You really must check it out, here