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TRACK: Keep Dancing Inc – ‘No Milkshakes In Hell’: tough-edged new wave synth-sweep

  • October 1, 2020
  • Chris Sawle
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KEEP DANCING INC are breaking out of the French alternative scene armed with a line in synthy post-punk fire.

They’re barely in their twenties but the now-trio – we’ll come back to that later – of Louis, Joseph and Gabrielle, already have power, poise and mastery.

They’ve been around for a little while: they released a 7″, “Keep Dancing”, back in 2016, followed by a 12″, “Initial Public Offering”, a year on.

They’ve an album set for release on October 23rd, Embrace; an experience that wasn’t without its fair share of trauma.

They say: “We wrote and recorded the album as a four-piece and ended up mixing it as a three-piece after our singer, Charles, left in September 2019.

“Those were scary times as we were unsure of the band’s future without him.

“Facing and managing the dramatic shift together made us stronger as a band.”

The first single they released from the Embrace sessions, “Could U Stop”, set out the agenda for the three-piece, triumphing in adversity; a real early 80s’ synthpop edge, but more John Foxx and Propaganda than Thompson Twins. Melodic, but with a tough edge.

This week they’ve released “No Milkshakes In Hell” – a quirky sentiment embodied with a sweeping, neo-punk synth stomper, with a definite Bladerunner kinda vibe. You can have a listen below.

The band say: “It’s the most energetic track on the album. It’s both very rock and very electro. It tells an absurd story: a psychopath who has an addiction for milkshake.

“This idea was probably inspired by movies like Profondo Rosso, by Dario Argento, or Halloween, by John Carpenter.”

Keep Dancing Inc’s Embrace will be released digitally on October 23rd; you can pre-save it at your preferred platform here.

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Chris Sawle

Sometime scribe and inveterate crate-digger, adoring all things C86, psych, soundtrack, breakbeat, electronica and post-rock from the toe of West Cornwall.

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