Making a striking entrance into the music scene with undeniable flair and a captivating pop vibe, Naarm/Melbourne-based artist Olivia Mae has unveiled the first track from her upcoming EP, ‘Cruel Thing‘. Filled with energetic lead melodies, captivating vocal hooks, and a chorus radiating infectious beauty.
Taking inspiration from a diverse array of artists, including Olivia Rodrigo, Arlo Parks, Julia Stone, and Eves Karydas, the song serves as a testament to Olivia Mae’s skill in blending refined pop with unconventional lyrics and sleek minimalism. Featuring a memorable chorus, this single is poised to be a standout on Olivia Mae’s upcoming EP, ‘FIGJAM’.
Produced by the talented duo of Jarred Young and Elizabeth M. Drummond from ChompChomp, ‘Cruel Thing’ showcases meticulous attention to detail. The track captures moments of sincerity, transparency, and a hint of playfulness, offering listeners an authentic, relatable and irresistibly catchy track. Olivia Mae, reflecting on the song’s evolution, shares “‘Cruel Thing’ began as a story of yearning; the feeling that a part of you has been taken away when the person you love is not present. But as it progressed through collaboration, it became more about self-awareness rather than heartbreak.”
Paired with ‘Cruel Thing’ is a remarkably enthralling music video, drawing inspiration from ’90s Australian filmography, notably ‘Round The Twist’. The video unfolds with characters Heart and Brain engaging in a captivating competition for Olivia’s attention, set against the backdrop of post-breakup confusion. The music video is a masterpiece of direction and production, so entertaining that it’s nearly impossible to divert your gaze.
With its infectious energy, clever lyricism, and stand-out music video ‘Cruel Thing’ offers a glimpse into the promising world of Olivia Mae’s upcoming EP, ‘FIGJAM’.