News: LION shares new single ‘Attention’

After making a bold debut with ‘Not Your Fetish,’ the artist known as LION is back, unleashing an electrifying club banger titled ‘Attention.’ This latest release offers a rollercoaster ride through the mind of someone consumed by the quest for validation, pushed to the brink of insanity. With hyperpop influences and a dynamic rap delivery, LION crafts a sonic journey that captivates from start to finish.

Written and produced entirely by LION themselves, ‘Attention’ boasts a distinctive production style, featuring glitchy vocal chops, hard-hitting drums, and bold synths. It’s a daring exploration of LION’s diverse musical palette.

Reflecting on the creation of ‘Attention,’ LION explains, ‘I wrote this song during a phase in my life where I craved external validation to the point of losing touch with myself. I wanted to capture the progression of someone who experiences a breakdown because they neglect their own soul. However, I approached it with a campy, catchy, and chaotic style. We often develop distractions and coping mechanisms to avoid confronting ourselves, even when it’s painful.’

The vibrant world of ‘Attention’ comes to life in the accompanying futuristic music video. Set against the backdrop of a glossy, gold-plated 3D island, LION delivers an energetic choreography performance while wrestling with his shattered sense of identity. As the realization dawns that his identity is rooted in materialism, the island undergoes a spectacular self-destruction, leaving LION to grapple with the scattered remnants of his self-worth.

LION has already embarked on a mission that’s gaining momentum, earning acclaim from respected publications such as Wonderland, Earmilk, Purple Sneakers, and more. Their live performances at events like Sydney World Pride have drawn enthusiastic crowds, with exciting touring prospects on the horizon.

Listen to the new single ‘Attention’ below:

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