You may be familiar with Los Angeles-based Matan KG if you’ve been keeping your ear to the ground over the past few months. You may even have heard ‘Seen This All Before’, the brilliant current single from his imminent new EP – it landed last month, but you definitely haven’t seen this before, because Backseat Mafia are premiering it, and we’re absolutely delighted to do so: a first look at the inventive video for the track.
Framed as a simulated trip to a pre-COVID world, the Angeleno otherwise known as Paper Idol has had to sit on this one for quite a while. Matan explains: “We shot the video in a single day in 2019 while Adam [Rochelle, keyboards]’s brother, Sam, was visiting from out of town. Sam happened to bring his video equipment and was like “you guys wanna shoot a music video?” We went to every possible tourist destination in LA we could think of and just kind of fooled around and sang to people. The song release was delayed due to COVID, which gave us the perfect opportunity to frame it as two guys entering a 2019 simulator. It’s pretty funny – we look younger, there are people out everywhere with no masks, and the famous Echo Park foot sign is still up!”
Tune in below, and stay tuned for the release of Matan’s second EP Mania Days, which follows last year’s debut Money For Flowers, tomorrow: