YOU MAY know Lou Hayter better for her work with London electro collective New Young Pony Club before they contracted into acronym; but get people to shuffle up on the elegant, intelligent electropop sofa inside your brain, because it’s gonna be so rude of you not to offer Lou a seat once you wrap your ears around her new single, “My Baby Just Cares For Me”.
Lou dropped a very limited vinyl release of “Cherry On Top” last year, which set out a swooning future beatz vision; and she’s got an album in the can for Skint, the first fruits of which come in the shape of “My Baby Just Cares For Me”, which you can watch the video for below.
It’s quirky, it’s glamorous, it has seduction in its wide eyes. It’s pop, it’s electro; Lou sings “You speak in English, but your kiss is French,” – now that’s a great line.
The accompanying collaged video, drawing on 80s’ sophistication, was directed by acclaimed artist Alice Kunisue.
Lou says: “I saw Alice’s work with Ed Banger and loved it straight away. It’s made of moving collages which is kind of a visual representation of how the record was made: I cut up a sample I found and played around with it.
“The video is fun and colourful like a pop-art picture, which is kind of how I see my music. Alice was a dream to work with.”
Alice affirms how great a partnership it was: “Lou is as sweet and beautiful as her music, it was such a pleasure working with her.”
Watch this space for more – and follow Lou on Instagram, Twitter, and Facebook.