Ahead of the release of their new album Junior, out June 14th via So Recordings, The LaFontaines have released a new video for their latest single ‘Alpha’. “’Alpha’ comes as result of the losses we’ve had recently in this area from young males, predominately of the ‘Alpha’ stereotype,” frontman Kerr Okan explains. “I’ve often struggled with my emotions – anything other than aggression was always seen as a weakness and something that should be locked away. ‘Alpha’ marks the point in my own journey where I realised that there was something real to be gained from embracing the spectrum of emotions – whether you’re male or not.”
Like a souped up indie rock ‘Fun Lovin Criminals’, frontman Kerr Okan lays down this rap, over the top of this looped accompaniment, guitar and drums to the fore. When it gets past the verse though, the gloves are really off as it blasts into this huge singalong chorus.
It’s accompanied by a seamless ‘one take’ video recorded at Park Lane Studios, which sees the band in full flow. Check it out, here
Junior is out on June 14th via So Recordings (pre-order the album here).