Colombia-born/raised and Brooklyn-based Ela Minus has come the latest to join the revered ranks at Domino recently, with her downtempo electronic music has captured the attention not only of fans but purists alike; overjoyed Minus’ work is all hardware-based than software-based.
Her debut single, “they told us it was hard, but they were wrong“, came out last week with an accompanying video directed by Will Dohrn.
A direct homage to the Andes of Colombia. Ela pierces through its disorienting, desaturated and strange world, and brings light and color to it.
Using choreography and aesthetic transformations, the “they told us it was hard, but they were wrong” video tells a story that lifts from heaviness to joy.
Before forging her path as a solo electronic artist, Ela was a drummer in a teenage hardcore band. She joined the band when she was just 12, performing with them for almost a decade. Ela then moved to the United States to attend Berklee College of Music, where she double-majored in jazz drumming and synthesizer design.
This roving background instilled in her a belief that we all have the power to change things, and as she delved deeper into her work with synthesizers, she saw a clear connection between the freedom of the DIY scene she grew up in and club culture.
If you’re getting Ladytron vibes from the single, it’s ok: you’re not alone.
“they told us it was hard, but they were wrong” is out now through all good digital outlets.