Meet JORDI UP LATE. All caps. She’s been carving out a nice electronic/R&B niche for herself, and is gearing up for an extremely busy 2023 that makes this year look like a warm-up in comparison. Since making her debut in 2020, she’s released a steady stream of singles, but nothing longer form. That’s about to change.
We’re premiering the video for the LA artist’s percussive new track ‘TO BE YOUR FRIEND’, which is about “experiencing the dichotomy of resentment and gratitude after falling for the ‘idea’ of someone and facing that your disappointment lies in your own expectations of a person who was incapable of loving you before meeting you. In the end I gave the benefit of the doubt by extending friendship only to feel my hand slapped away and taken for granted. Though I am resentful in the dark melodies of the synth, and at times in the lyrics, I remind myself of my own power in singing directly and unapologetically to this person. I speak plainly that loving one another was impossible considering his lack of confidence and that loving him was only worth it for the lessons learned.”
It’s yet another single, but Jordi’s hinting at more to come. Her debut EP and album are on the way, with the latter loosely pencilled in for 2023. No wonder she’s been up late. More details on those when we have them, tune in to the new video below.