AUSTERITY RECORDS down in Brighton is one of those grassroots labels with a nose for coming excellence – doing, to paraphrase the Creation compilation – god’s work.
And boy oh boy, have they ever hit the ground running in 2021 with recent signings, Tape Runs Out.
Tape Runs Out are a seven-piece who formed in Cambridge in 2012 and whose collective signatures Austerity knew they had to secure, as the label’s Garry Saunders recounts: “We were all over it as soon as they sent the demo in!
“I listened to ‘Hospital’ on a Sunday morning and [Austerity staffers] Jim, Matt and I were bouncing off each other as soon as we heard it – metaphorically, of course!”
Take a listen to the languor of “Hospital” (we’ve embedded the video below) and you’ll see why; it’s sleepy-eyed and properly British-indie beautiful, and if you’re of a certain age or inclination, will make you scramble for references like The Field Mice and Brighter and maybe even a little bit of Pacific, and just swoon again for indiepop that comes to you on a 7″ in a plastic bag with a two-colour fanzine included. There’s maybe a touch of Sparklehorse and the Grandaddy in the mix too. But, all that aside: insert self-referential expletive here, that’s a tune.
And you think you’ve got the measure of the song, and then the hairs on the back of your neck prickle as a whole collective chorus of backing harmonies kick in, boy and girl next door-angelic, and it’s all just a bit too harmonically delicious, in the way The Dream Academy’s “Life In A Northern Town” is, and you play it again and again.
The next best thing to that placky-bag 7″ is this: Austerity are issuing a cassette-only EP, Ghost Fruit, on February 19th; eight tracks, of which “Hospital” is just one. There’s only 25 of the cassette. You can get your order in here.